Module #3: Branding

Lesson #1: Branding Overview

If you’re doing any kind of business online -- whether it’s as a service provider or you are offering a digital product or physical product, you’ll probably want to have some sort of online payment processor set up. Fortunately, there are several good ones to choose...

Lesson #2: Graphics Tools

Color Tools Color Schemes & Finding Inspiration For Your Color Palette Fonts & Font Pairings Overview of using canvaAdditional Resources: Canva

Lesson #3: Create Your Logo

There are many ways to create a logo. This video explores using free resources and templates to create a logo. Additional Resources: Shopify Logo Maker Canva

Lesson #4: Create Your Brand Style Guide

Your brand and style guide is a visual piece that outlines: Your logo Your brand color palette Your fonts Your "textures" and/or "backgrounds" Inspiration images It's intended to be a guide that you ALWAYS follow religiously to ensure that your materials (website,...

Lesson #5: Create Other Business Graphics

Now that you know how to use Canva, you can go ahead and create your business materials after you have completed your overall Brand & Style Guide and are satisfied with it. It's helpful to get a second opinion.... so don't be afraid to post it to the Facebook...

Lesson #1: Branding Overview

If you’re doing any kind of business online -- whether it’s as a service provider or you are offering a digital product or physical product, you’ll probably want to have some sort of online payment processor set up. Fortunately, there are several good ones to choose...